The number of job vacancies in the UK has never been so high. As of April 2022, there were around 4.3 job vacancies for every 100 employee jobs.
In this environment, you need to stand out. But a simple CV will not be sufficient.
With more than 90 percent of recruiters regularly using LinkedIn to identify people to fill open vacancies, it is essential your treat your LinkedIn the same as your CV.
However, simply possessing one will not guarantee you a job; you must also have a good profile that entices employers.
So, how can you make your LinkedIn profile stand out from the crowd? Here are our top tips to create a compelling profile.
An eye-catching intro
This is the first thing that appears on your LinkedIn profile, whether you are on private or not. Make sure your profile photo is professional and up-to-date, and that you add your location. This can help you get nine times more profile views, according to LinkedIn data.
Then, think about your ‘intro’ – the headline below your photo. What is your current role? What is your industry? Have you won any awards? Are you looking for a new opportunity in another sector?
Be precise – this can help you get discovered up to 38 times more in recruiter searches.
Think of a strong summary
This is where recruiters will get to know you, so show how you are different. Showcase your key skills, how you want to make an impact, and how you can add value.
Depending on your industry, it is also advised that you add a personal mission statement – that will showcase what your ambitions are in life, and in your career.
Showcase not facts, but results
Unlike your CV, your LinkedIn profile isn’t all about your role. This is the place where you can showcase your results and achievements.
So, be mindful to highlight how what your impact has been, and how you managed to do this. Don’t be shy to provide numbers to substantiate this. Did you/your team get put up for an award (even internally)? Show this!
LinkedIn allows its users to upload rich media – PDFs, photos and articles – so make the most out of it.
Have you attended an industry event? Post a photo, and tag your colleagues, or guest speakers.
Have you worked on a great presentation? With your company’s approval, upload it, and write a post about how the information can help others, for instance.
Do you feel passionate about a subject or an issue within your industry? Write about it.
If you have worked on websites, now is the time to use those as a ‘portfolio’ on your profile.
To grab recruiters’ and employers’ attention, stay active and participate in conversations by liking, commenting and sharing others users’ updates.
It is worth adding relevant leaders in your field, and introducing yourself. You are not asking for a job; you are showing that you exist and that you are active on the platform.
If you are interested in finding a new role and would like some expert advice, please get in touch with us today.